Point of Sale

Category

Enterprise Solution for Ticket Brokers

My Role

Senior Product Designer

What

Redesigned StubHub’s Point-of-Sale to facilitate the full ticket-broker lifecycle.

Key Screens / Flows

Event Inventory
Design Intent
To support high-volume inventory management by visually bridging the gap between tabular data (listing attributes) & spatial context (venue location), reduce the cognitive load when price tickets.
Design Hypothesis
We believe that a synchronized Split View, allow users to cross-reference pricing and location. This should significantly reduce navigation time and errors compared to toggling between isolated views.
Design Solution
A responsive Three-Pane Split View optimized for large datasets

Pane 1: Scalable Data Table. The master view for granular listing attributes, allowing for deep cross-checking and filtering.
Pane 2: Interactive Map (1/4 Panel). A spatial reference featuring pricing heatmaps (color tones indicating price range). It acts as both a visualizer and a filter.
Pane 3: Listing Sidebar. A detail view for rapid pricing adjustments on selected items.
Add purchase flow - for broker
Design Intent
Enable brokers to add complex purchases efficiently while maintaining visibility into critical business context.
Design Hypothesis
By separating reference data from task execution, users can stay oriented and reduce data entry errors during high-pressure buying moments.
Design Solution
Left panel anchors persistent purchase facts (PO, account, payment summary) for quick cross-checking.
Right panel hosts dynamic input sessions for purchase creation, adapting to single or bulk workflows.This structure supports fast decision-making, minimizes cognitive switching, and reinforces data trust across Puller and Finance workflows.
Purchase - Batch Upload
Design Intent
To accelerate inventory onboarding for high-volume brokers by transforming error-prone manual entry into a streamlined, bulk-import workflow that guarantees data integrity and speed.
Design Hypothesis
We believe that replacing a standard "black box" upload with a Guided Import Wizard featuring intelligent field mapping and pre-import validation will drastically reduce data formatting errors. This ensures brokers can successfully ingest thousands of tickets in minutes rather than hours.
Design Solution
A linear 3-Step Import Wizard designed to prevent errors before they happen.

Template & Upload: Provides downloadable, event-specific templates to standardize input, minimizing initial formatting issues.
Smart Field Mapping: Automatically attempts to match Excel columns to system attributes, while giving users the flexibility to manually re-map distinct column headers.
Validation Review: A dedicated "error-check" stage that flags specific rows (e.g., invalid prices, duplicate seats) for correction prior to submission, ensuring 100% clean data entry.
Purchase Detail  - for broker
Design Intent
Help brokers quickly evaluate and edit large ticket groups within a single view.
Design Hypothesis
If users can visually compare seating data and edit in bulk without leaving context, they’ll make faster, more accurate inventory adjustments.
Design Solution
Integrated a map component for section-based seat comparison and selection, paired with an inline edit mode that supports bulk updates directly on the table.This reduces repetitive page transitions, improves spatial understanding, and streamlines ticket management for high-volume brokers.A linear 3-Step Import Wizard designed to prevent errors before they happen.
Earnings&Commisions
Design Intent
Help accountants reconcile earnings and payments with clarity and precision.
Design Hypothesis
If users can compare totals while tracing one-to-one relationships between entries, they can spot mismatches faster and maintain payment fidelity.
Design Solution
Introduced a dual-column reconciliation table showing Earnings ↔ Payments in parallel. Each row visualizes linkage status and highlights unpaired items needing action, while the summary row provides instant visibility into overall balance.
Mobile First Approach
Design Intent
Support brokers and CEOs who frequently monitor performance and make decisions on the go.
Design Hypothesis
Since core personas, brokers rely on mobile to review sales, perfornmance, and GMS data, a responsive experience would increase platform engagement and accessibility
Design Solution
Adopted a mobile-first responsive framework ensuring essential data and actions remain visible across viewports.Key metrics, quick actions, and summary cards adapt seamlessly to smaller screens, allowing users to stay informed and act quickly anywhere.

Retrospective

Scaling Through Incremental Redesign
This was a full-scale redesign effort, we rebuilt core broker workflows from the ground up.
Given the scope, I partnered closely with PMs and engineers to establish a phased implementation roadmap focused on scalability and minimal disruption to users.
1. Maintained the existing elevated “drill-down” flow to ensure platform stability during transition.

2. Rolled out redesigns tab by tab, prioritizing high-impact sections like Purchase Detail and Sales Detail first.

3. After stabilizing the new interface, we moved on to reworking key workflows such as Allocation and Fulfillment to align with the new interaction model.This incremental rollout allowed engineering to ship continuously while ensuring design consistency, reducing risk, and creating a clear path for future scalability.

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